Marlen Textiles Consolidates Names
Marlen Textiles relabels product lines
Expanding portfolio demands consolidation to clear up customer confusion
NEW HAVEN, MO—Marlen Textiles is consolidating and renaming its growing selection of coated-textile and solution dyed products to make it easier to select the right fabric for customers and distributors. The new brand names will be introduced at the 2014 MFA (Marine Fabricators Association) national convention in Charleston, SC, in January.
Marlen Textiles manufactures several proprietary coated, solution dyed and laminated fabric products serving the marine, awning, tent and camping, outdoor, glove, safety, industrial, medical, and military industries.
Alan Prelutsky, Executive Vice President said the realignment will fall into three product families: Top Gun, Top Notch, and Odyssey.
“Top Gun will represent premium coated products,” Prelutsky said. “Top Notch will represent premium solution dyed products, and Odyssey will represent economical coated products. Softouch and Amerglo will remain named as they are without being in any product family.”
Prelutsky also said Marlen will also introduce new logos and color cards featuring the new names and logos.
“We recognize there will be some transition period,” he said, “but our intention is for that transition period to be very short.”
Executive Vice President
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